I've Done My Part
Fifteen years after Jeffrey P. Bezos founded the company as an online bookstore, Amazon is set to cross a significant threshold. Sometime later this year, if current trends continue, worldwide sales of media products – the books, movies, and music that Amazon started with – will be surpassed by sales of other merchandise on the site. (That already occurred this year in its North American business.) In other words, in an increasingly digital age, Amazon is quickly becoming the world’s general store.