And So It Begins...
Yahoo just missed revenue targets and is down 11% as I write this. While we don't know for sure why yet, it means that advertising at Yahoo didn't grow like they expected. It could be that Google is just so powerful that they took all of Yahoo's customers. It could also mean that the online advertising binge is just about over. As I wrote previously, I think search is really a commodity game where name brand means more than product quality and advertisers can get the same value out of a smaller search engine as a large one. If true, it should be fun to watch Google's high-flying stock come back to realiy. Already today it is down 3.5% ($16).
-Godshatter